Mexican Rock Icon & Puebla native Alex Lora just added 6th Annual Feria de los Moles

Mexican Rock Icon & Puebla native Alex Lora just added 6th Annual Feria de los Moles

The Largest Mexican Food Festival In The USA!


The rich flavor, folklore, culture of  

6th Annual ‘La Feria de los Moles’

Puebla vs. Oaxaca special guests Guerrero & Tlaxcala


October 6th, 2013 at Olvera Street- L.A. 

Joining us from Puebla, Mexico: Governor Rafael Moreno Valle & internationally renowned restaurant ‘El Mural de Los Poblanos’ will be present


Introducing Ms. & Mr. Mole 2013 

City of Los Ángeles Council Special Recognition to Juan José Cue de La Fuente & Luis Javier Cue de La Fuente of ‘El Mural de Los Poblanos’ at Van Nuys City Hall & Reception


Music, Workshops & Lucha Libre

Joining us Mexican Rock Icon & Puebla native Alex Lora


Click to see what this delicious celebration is all about: 

Follow us through #FeriaDeLosMoles

 2013 La Feria de Los Moles

Vesper Public Relations- Los Angeles – September 24, 2013. The rich flavor, folklore and color of the 6th Annual ‘La Feria de Los Moles’ (The Mole Fair) in Los Angeles. An all day event that congregates an attendance record of 30,000 providing the opportunity to taste over 13 different Mexican Moles ranging from sweet savory to hot spicy.

La Feria de Los Moles is an all day event starting at 10 a.m.-7:00 p.m. at Olvera Street, entrance is FREE &Food is available for purchase. 

Feria de Los Moles will be hosting especial Mole Poblano & Pipian Rojo y Verde workshops the day of the event at 11:00 a.m. – 2:00 p.m. on  Sanchez Street on Olvera Street VIP area. 

The evening has a roster of great musical from SoCal to Puebla acts such as:

Mexican Rock Icon & Puebla native Alex Lora, Grupo Musical KimiStarz, Banda Clarinetitos, Grupo Chicas Seduxion, Francisco Uriel,  Caporales ENAF-USA, La Morenita de California, Los Huaches de Tierra Caliente, Grupo Centiolt, Grupo La Cumbia de Darwin Perea, Martha Toledo, Grupo Kual, Juan José Gómez, Grupo Chavos de La Cumbia y Mar Azul.

A unique Lucha Libre match will be held with luchadores battling it out between Puebla & Oaxaca from 12:00 p.m. to 3:00 p.m. at South Plaza on Olvera St. 

Leading to the great event are the following activities: 

Friday October 4, 2013 the City of Los Angeles Council will bequest a special recognition to Juan Jose Cue de La Fuente & Luis Javier Cue de La Fuente of ‘El Mural de Los Poblanos’ 10:00 a.m. at Van Nuys City Hall located at 14410 Sylvan St, Van Nuys CA 91401 

Saturday October 5, 2013 La Feria de Los Moles & Union de Poblanos En El Exterior Inauguration cocktail reception honoring Governor of Puebla & President of CONAGO Rafael Moreno Valle at 6:00 p.m., 2501 Santa Fe Ave, Los Angeles CA 90058

Showcasing the best of the best, the most important folkloric event in Los Angeles, The 6th Edition of ‘La Feria de Los Moles’ (Mole Fair), takes place this year with more flavor, color and culture, joining tastes with Puebla and Oaxaca, and now with special invitations for Tlaxcala and Guerrero to join this delicious event.

Tlaxcala and Guerrero will join the debate on the origin of the famous mole, their main dish, on this fun gastronomic debate among these four states rich in gastronomy, as the public wonders: Who will win this delicious battle that is about to begin?

Highlights of this year’s celebration direct from Puebla:

  • Internationally renowned Puebla restaurant El Mural de Los Poblanos ( will present a special work shop on the creation of Pipian Verde and Rojo and Mole Poblano.
  • Governor Rafael Moreno Valle from Puebla will be present at this year’s celebration.
  • Wonderful desserts made of Mole ranging from cupcakes, ice cream and crepes!
  • This year’s Feria de Los Moles introduces its Ms. Mole 2013 along with a court of 10 representatives from both Puebla & Oaxaca, this is a wonderful opportunity offered to young women from Southern California to represent the food tradition by sporting a hand-crafted uniquely designed dress decorated with the ingredients of the mole dish.
  • A special battle of cuisine with Lucha Libre. 

Our tentative line-up of uniquely curated restaurants, vendors from SoCal & Puebla.

  • Moles:

Los Angeles Street

Moles Elenitas

Delicias Poblanas

Moles Tepatlaxco

Sabores de Oaxaca

Juan’s Restaurant

Tatiana’s Catering

Tacos Manzano

El Nuevo Rinconcito Oaxaqueño

Sabores Oaxaca


Juquila Restaurant

JJ Burrito

Saby’s Café

Morenita Restaurant

Rincon Oaxaqueño

  • Mole Desserts

La Original Nieves de Garrafa ( Ice Cream)

Viva Los Cupcakes

Xochitl Nievas ( Ice Cream)

Panaderia Santo Domingo

  • Direct from Puebla:

Placita Dolores & Sanchez

El Mural de Los Poblanos

UVM –Mole Crepes

o          Talavera Cocoyotla from Puebla


On October 6th, La Placita Olvera will once again witness this celebratory feast filled with flavor, featuring an array of delicious moles that go from sweet to salty and hot, and the first time of an array of delicious pastries and other different delicious dishes prepared right along with the star of the event – the unique mole. Mole is a dish that originated from the collision of indigenous and Spanish cultures in Mexico.

La Feria de Los Mole’s goal is not only to showcase the delicious Mexican cuisine and its tradition

– recognized by the UNESCO a world patrimony-, the fair was founded by Pedro Ramos ‘Union of

Poblanos En El Exterior’ (UPEXT) –Union of Poblanos in the Exterior- an organization that received a

Proclamation from the City of Los Angeles and has earned its own day by the City of Los Angeles

recognizing its efforts in support of education, health and issues that affect the Latino community

in the city.


The ancient chronics of the discovery of the tomato, cocoa, vanilla and condiments, also the ancient Nahuatl name molli was an important dish of salsa. This way, discovering that most ingredients comes from Mexico involving an important and ancient utensil such  as the “metate” made of stone used to chop and mix all of this condiments for molli, becoming a prehispanic utensil, we can say that mole has an important role in the culinary history of Mexico. 

Later on, during the colonial era, at the indigenous mulli was added more ingredients such as cinnamon, clove, pepper and almond, giving this kind of combination in Puebla the name of “mole poblano” such dish combined culinary elements of indigenous and Spanish ancestry flavors.

Although Puebla documented the first state of the mole dish, there’s no certain origin, but the legend is well known, and it tells that Mother Andrea de la Asuncion, from Santa Rosa Convent in Puebla, presented the first mole, thanks to a “divine wind” that dropped all these different condiments to the pot where she was preparing this mole for the sympathy of Viceroy Tomas Antonio de la Cerda y Aragon, Marques de La Laguna.

Oaxaca is a state of major variety of moles where 7 different dishes exists in the Mexican Republic: Negro (black), rojo (red), coloradito (colored), mancha manteles (table cloth stained), verde (green), Amarillo (yellow) and chichilo.     

Feria logos


Mitchell Liday



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