January 28, 2015

Contact:Patricia Rillera

Executive Director, Southern California Region

(310) 215-2905 Ext. 6654


Los Angeles, California– As many of us join with family and friends to enjoy Superbowl weekend, Mothers Against Drunk Driving (MADD) wants adults to have a Game Planin advance for how they’re going to get home safely if their festivities include alcohol. According to the National Highway Traffic Safety Administration (NHTSA), in 2013, over 10,000 people were killed nationwide in drunk driving crashes.  Unbelievably, on average, that is a drunk driving related death every 53 minutes. A much higher number are killed during holiday weekends and special events such as the Superbowl.

“Whichever team you are rooting for this Sunday, you know the Patriots and Seahawks would never step on the field unless they already had a Game Plan.  So, as you make your Game Plan for the weekend festivities, include the most important play – a way to get home safely with a non-drinking designated driveror use one of the many other transportation options around Los Angeles County” said MADD Southern California Regional Executive Director, Patricia Rillera. “By making that Game Plan ahead of time, YOU ARE THE WINNER, regardless of the score of the game.”

The MADD Southern CaliforniaRegion asks you to consider these tips for the upcoming weekend:

  • Designate a non-drinking driver before you go out.
  • Save the numbers of local transportation options in your phone.
  • Make a big weekend of it and get a car service or limousine.
  • Never get in a car with a driver who has been drinking.
  • Don’t provide alcohol to anyone under age 21.

Law enforcement agencies across the county will be out in force to find and arrest impaired drivers.  Getting arrested and booked into jail is not the way you want to spend the Superbowl weekend.

For more tips and resources, visit 

About Mothers Against Drunk Driving

Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. With the help of those who want a safer future, MADD’s Campaign to Eliminate Drunk Driving® will end this danger on America’s roads. PowerTalk 21® is the national day for parents to talk with their kids about alcohol, using the proven strategies of Power of Parents® to reduce the risk of underage drinking. And as one of the largest victim services organizations in the U.S., MADD also supports drunk and drugged driving victims and survivors at no charge, serving one person every 8.6 minutes on average through local MADD victim advocates and at 1-877-MADD-HELP. Learn more by calling 1-877-ASK-MADD or at

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