MADD HONORS FAMILIES IMPACTED BY IMPAIRED DRIVING WITH “ILLUMINATING MADD CALIFORNIA”

MADD HONORS FAMILIES IMPACTED BY IMPAIRED DRIVING WITH “ILLUMINATING MADD CALIFORNIA”

— Los Angeles City Hall, LAX Pylons, and the 6th Street Bridge to be illuminated in Red in honor and memory of drunk and drugged driving victims. –

The Southern California office of Mothers Against Drunk Driving® (MADD) along with the Automobile Club of Southern California, local officials, law enforcement; and drunk and drugged driving victims will host a press conference followed by a candlelight vigil to kick off the holiday season, on Wednesday, December 6th, 2023, in the City of Los Angeles.

In collaboration with the City of Los Angeles, Councilmember Bob Blumenfield and Councilmember Traci Park, Los Angeles City Hall, 6th St. Bridge and LAX Pylon lights will be illuminated in red in honor and memory of drunk and drunk driving victims.  This momentous occasion will help highlight efforts to save lives during one of the most dangerous times of the year on our nation’s roadways – the holiday season between Thanksgiving and New Year’s Day.

According to the National Highway Traffic Safety Administration (NHTSA), 13,384 traffic fatalities in 2021 were due to alcohol-impaired drivers. This represented 31% of all traffic fatalities in the United States for the year and a 14.2% increase from 2020. In December 2021 alone, 1,013 people died in alcohol-impaired driving crashes. In California, drunk driving claimed 1,370 lives.

Join MADD as we honor and remember, in solidarity, all the victims whose lives have been forever changed by this 100% preventable crime. MADD California is inviting individuals, families and community partners to join us by illuminating a special place at home or a place of business in red in honor and memory of drunk and drugged driving victims.

 

WHEN:              Wednesday, December 6, 2023, 5:00 pm – 7:00 pm

4:30 pm: Guest / Media arrival

5:00 pm – 5:30 pm: Press Conference

6:00 pm – 7:00 pm: Vigil

4:00 am – 8:00 am: Live or recorded interviews, and visuals will be available at LAPD HQ courtyard.

(Interviews in English and Spanish)

 

WHERE:               Los Angeles City Hall, City Hall Park Center – South Courtyard

Located on 1st St. between N. Main St. and N. Spring St. in front of LAPD Headquarters

 

WHO:                     The following people will be in attendance:

  • Patricia Rillera, MADD California State Executive Director
  • Marc Benardout, MADD National Board Member and Victim Speaker
  • Councilmember Bob Blumenfield
  • Councilmember Traci Park
  • Doug Shupe, Corporate Communications Manager, Auto Club of Southern California
  • Hydee Feldstein Soto, Los Angeles City Attorney
  • Chief Michel Moore, Los Angeles Police Department (Vigil)
  • Assistant Chief Douglas Young, California Highway Patrol
  • Ben Haworth, MADD Teen Influencer

 RSVP LINK:       tinyurl.com/MADDSoCalVigil2023

 VISUALS:           

  • The following venues will be illuminated red in memory/honor of drunk and drugged driving victims.
    • Los Angeles City Hall
    • LAX Pylons
    • 6th Street Bridge
    • City of Auburn / Capital (December 1 through 10)
    • Ventura County Courthouse
    • Santa Barbara District Attorney’s Office
    • Kern County Administrative Building
    • Chain Cohn Clark Law Firm, Kern County
    • Additional venues to be confirmed
  • Families and community partners throughout California will illuminate a special place at home or place of business in red to honor and remember victims of drunk and drugged driving on December 6
  • Thirty-nine (39) drunk and drugged driving vases with single roses will be displayed in honor and in memory signifying an empty seat at the table this holiday season.
    • The number thirty-nine (39) significance: In 2021 one person was killed every thirty-nine (39) minutes in a drunk-driving crash on our nation’s roads.
  • LAPD along with local law enforcement and city officials will display red ribbons on their vehicles as a reminder to always designate a sober driver if plans include alcohol.

WHY:                The holidays are one of the most dangerous times on our nation’s roadways, with more people traveling, an increased number of festivities where alcohol is served, and a surge in drunk driving. December is Impaired Driving Prevention Month – yet shockingly, drunk driving crashes surge as much as 40% during the holidays. Sadly, 1,247 people lost their lives in alcohol-related crashes between Thanksgiving and New Year’s Eve in 2021. On Christmas Eve, 57 people were killed in alcohol-related crashes, 38% of all traffic deaths. On New Year’s Eve, 35 people were killed in alcohol-related crashes, 34% of all traffic deaths.

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