HPRA Broadens Areas of Cooperation with Public Relations Society of America

HPRA Broadens Areas of Cooperation with Public Relations Society of America

Los Angeles, California. (February 1, 2011) – The Hispanic Public Relations Association (HPRA) is expanding its affiliation with the Public Relations Society of America (PRSA), having agreed on a framework for greater cooperation and reciprocity on a broad range of member and industry initiatives.

HPRA and PRSA will cross-honor member rates for national events and reciprocate on guest articles, blog posts, speaking opportunities, web links and memberships for each organization’s Executive Committee. HPRA’s Executive Committee also will have the opportunity to take part in PRSA’s annual Leadership Rally.

“There’s much work to be done on the diversity front to meet the growing demand for Hispanic and multicultural communicators,” says Lourdes Rodriguez, president of HPRA-LA and account supervisor at VPE Public Relations. “HPRA is committed to working with PRSA to help advance diversity in the field. Our collaboration not only will fortify the industry, but strengthen our respective organizations.”

“Achieving greater racial, ethnic and gender diversity within the public relations profession is a major focus of PRSA’s,” says PRSA Chair and CEO Rosanna M. Fiske, APR. “An alliance with HPRA aligns directly with PRSA’s own diversity mission,” says Fiske. “We started by reorganizing our resources and plotting a defined course to involve more of our community, and we’re continuing by looking for targeted opportunities, such as our affiliation with HPRA, that will complement our efforts in these areas.”

PRSA partnered with HPRA and the Hispanic PR Blog last year to sponsor the first Hispanic PR & Social Marketing Conference. The organizations will partner again this year to present Hispanicize 2011, the 2nd Annual Hispanic PR and Social Media Conference, taking place April 6 – 8 at the Renaissance Hollywood Hotel and Spa in Los Angeles, Calif. HPRA and PRSA members are entitled to a discounted conference registration rate of $645, a $50 savings off the regular conference fee.

The conference’s agenda will feature a total of 28 professional development sessions with more than 70 speakers and panelists over the span of three full days.  Hispanicize 2011 is blazing a trail by becoming the first national conference to bring major Latina and Latino bloggers together, a major component that’s reflected in the agenda.

About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a nonprofit organization to establish a network of Hispanics employed in the public relations profession. With chapters in Los Angeles and New York, HPRA has more than 300 members representing public relations, marketing and advertising professionals from agencies, government, nonprofit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $230,000 in scholarships to Latino students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.

About the Public Relations Society of America (PRSA)

With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 16 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.

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