For over 15 years, Vesper PR has been the agency of record for some of the most transcendental multicultural events in Southern California and beyond.
Vesper PR is very much in tuned to the Latin American diasporas, especially in the United States, and in particular Latin American migration to Southern California. This first-hand understanding, born of an immersion into various Hispanic cultural events, has not only garnered national Latin media coverage for Vesper PR clients seeking to connect with their core audience, but also aids in crossing over to English speaking audiences via general market media coverage.
All of which leads to a much desired multi-culture exchange that is very important for the growth of the above mentioned events. In addition, Vesper PR is always seeking to develop liaisons between community organizations to ensure that our audiences are being properly served and spread to all interested.
Proving that Vesper PR is the go-to firm for all things Latinx, reporters looking for quotes on Latin culture are turning to Vesper PR founder/CEO Mariluz Gonzalez for her unique insight. Mariluz has been quoted in the New York Times article; “Día de Muertos Barbie: Respectful Tribute, or Obviously Cultural Appropriation?” and has twice now been featured in Billboard magazine’s annual piece on “The PR Ladies Behind Latin Superstars” a compiled list of the most important publicists in the Latin market.
Vesper Public Relations & Marketing was founded by Mariluz Gonzalez, who after graduating with a B.A in Latin American Studies from UCLA, began working in public relations with well-established entertainment record labels. However, her love of Latino Arts & Culture and entrepreneurial spirit led her to successfully launch Vesper Public Relations & Marketing in 2008.
Vesper Public Relations continued providing top tier PR for long term clients Fonovisa Records / Universal Music Latin Entertainment, 15th Annual Hola Mexico Film Festival, 7th Annual Festival Chapin Los Angeles, 16th Annual La Feria de los Moles the 77th Annual East Los Angeles Mexican Independence Day Parade, 7th Annual Boleros de Noche, 18th Annual Celebration of Words Festival, Latin America Cinemateca de Los Ángeles, and Self Help Graphics & Arts and several other notable multi-cultural events, artists, musicians, and community programs.
Both Vesper Public Relations and Mariluz Gonzalez have been recognized by the City of Los Angeles for their work in deepening the cultural presence of artists in the city.
Mariluz Gonzalez served 9 years as co-host of KPFK’s long-running Latin Alternative music show, Travel Tips for Aztlan, bringing a deeper level of entertainment expertise to her clients.
Vesper Public Relations and marketing seeks to be your brand’s ambassador, developing strategic media messaging that produces community engagement with calls to action that moves products and packs houses.
We provide Public Relations and Marketing consultation, creating an integral promotional program that shares our clients’ stories through diverse avenues of communication and establishes a solid relationship between them and their audience.
We aim to be culture heroes, mavens of the Latinx crossover, a media advocate for our clients and a messenger of the masses relating back to our clients exactly what their audience wants, and needs from them.