Plus special guest host Jessie Camacho from popular Telemundo show ‘Descontrol’
Universal City, CA – Thursday July 23, 2009 – Regional Mexican sounds of ‘Banda’ heartthrobs Yolanda Perez and Alex Alvarado take over the 3rd annual Telemundo and mun2’s “Descarga” stage on Sunday July 26, 2009.
On this edition of “Descarga”, Regional Mexican – one of the top selling Latin music genres – will showcase performances from Certified RIAA/Gold recording ‘Banda’ artist Yolanda Perez and ‘Banda’ heartthrob singer/songwriter Alex Alvarado. It promises to be a truly special evening, proving the diverse musical sounds that “Descarga” has to offer as one of the leading free outdoor music events series in Southern California.
With a career that spans more than 10 years, Yolanda Perez is one of the most important Regional Mexican female artists of her generation. At only 25 years of age, Yolanda is a pioneer that continues to make inroads in Latin music.
Lauded as the ‘next big thing’ early on in her career by the Los Angeles Times, she has become a media darling in the East and West coasts, garnering accolades from high-profile publications such as Latina, People En Español, Los Angeles Magazine, Jane, Vibe (featured on the highest circulation issue ‘The Most Juicy ’- with Barack Obama on the cover- in 2007) while captivating young audiences in the United States thanks to her sassy melodic brand of contemporary bi-lingual Regional Mexican music. www.myspace.com/yolandaperez1
Alex Alvarado
Mexico native Alex Alvarado has been performing since he was a teenager, as the lead vocalist for the band Karembe. He went on to become a part of El Cerrito, a group with which he traveled throughout Mexico and later settled in the United States to study music and English. Alvarado then returned to Mexico as a part of the renowned band La Incontenible Banda Astilleros, continuing to develop his craft as a singer and initiating his career as a songwriter. It is during his time with La Incontenible that he writes “Que Quiere La Banda”, the theme song to Aventura Musical (Musical Adventure), a music show in which Alvarado also participated as host. Now a solo act, Alex Alvarado will perform songs from his current album titled “ El Ruidito” (That Noise) distributed by renowned Regional Mexican label Three Sound Records.
Now in its 3rd consecutive year “Descarga” has solidified its status as one of the leading free outdoor music events in Southern California, drawing over 70,000 fans by showcasing international, national, and emerging talent as well as DJ performances on an outdoor stage in CityWalk. Since its inception in 2007, “Descarga” continues to build on its overwhelming success by delivering on its mission: to provide Latino artists and audiences with the best in quality entertainment with a phenomenal promotional platform and, in this way, becoming ‘the must play concert series’ for Latino artists touring in Southern California.
Following is the “Descarga” line-up” for the summer:
July 26: Yolanda Perez, Alex Alvarado
August 2: Monte Carlo 76, Santero, Soy Disco & Mucho Wednesdays DJs
August 9: Cesar Brizuela y Los Rams
August 16: Fanny Lu & Melissa, Su West Coast Swing, Denise
August 23: Grupo Naukalli, Grupo Nice, Son Del Sur
August 30: Flex, Banda Recoditos, El Güero y Su Banda Centenario
In addition, as special guest Telemundo talent Jessie Camacho host of popular music show ‘Descontrol’ will be hosting this evening.
For a full event schedule and more information on the festival’s featured artists, photo gallery and other talent, visit mun2’s website at www.holamun2.com or the Telemundo site, www.telemundo52.com also visit us at the social networking sites Facebook/Visita. Descarga and Twitter/Descarga2009.
About Telemundo:
Telemundo Communications Group (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 30 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms, including mobile devices and www.telemundo.com and www.holamun2.com and Telemundo Internacional, the company’s international distribution arm, which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
KVEA-TV, Channel 52, is Telemundo Network’s flagship station in the Los Angeles market.
About mun2:
mun2 (moon-dos) is the lifestyle cable network for today’s culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latino experience, mun2 is culturally-grounded and reflects the best of both worlds, making it uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only bilingual cable network nationally-measured by Nielsen NTI, mun2 has an increased distribution to over 30 million households, and is a part of the Telemundo Group, a division of NBC Universal Cable Entertainment.
About Universal Studios Hollywood and Universal CityWalk:
Universal Studios Hollywood (www.UniversalStudiosHollywood.com), The Entertainment Capital of L.A., includes a movie-based theme park and Studio Tour, the CityWalk entertainment, shopping and dining complex, the Universal Cinemas and the Gibson Amphitheatre concert and special event venue. The theme park features the groundbreaking attractions “The Simpsons Ride,” “Revenge of the Mummy—The Ride,” “Shrek 4-D,” “Jurassic Park—The Ride” and the newly enhanced Studio Tour, with a state-of-the-art Hi-Def monitor system and new movie and TV sets on the historic backlot. Universal CityWalk features 65 entertainment-themed restaurants, nightclubs, shops and dynamic entertainment options. The Universal CityWalk Cinemas, which includes California’s largest IMAX venue, features the best movie-going experience in Los Angeles.
