Public Relations Society of America’s First Hispanic CEO and
Chair-Elect, Rosanna Fiske, and General Mills Headline Honorees
LOS ANGELES – August 25, 2010 - The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, will honor Hispanic industry leaders and recognize the best in Hispanic public relations campaigns at its 26th Annual PRemio Awards and Scholarships Gala to be held Thursday, October 7, 2010 in Los Angeles, CA.
This year’s Public Relations Professional of the Year honoree is industry trailblazer Rosanna Fiske for her unprecedented achievement as the first Hispanic to be appointed as the Public Relations Society of America’s (PRSA) 2010 CEO and Chair-Elect. General Mills will be presented with the Corporation of the Year award for its commitment to the U.S. Hispanic market through its “Que Rica Vida” program. Other awards include: Young PR Professional of the Year, Alfredo Lee Escudero with VPE Public Relations, and Journalist of the Year, Silvia Ichar, editor and publisher of PARA TODOS Magazine.
The 2010 Campaign of the Year winners will also be announced that evening (Entry deadline extended to Monday, August 30. Visit www.hpra-usa.org for categories and entry form). In addition, as a way to foster Hispanic talent, HPRA will present $10,000 in scholarships to Hispanic students pursuing a career in Public Relations and related communications fields.
Earlier this year, HPRA expanded its footprint nationally with the launch of a New York chapter. The evening’s theme, 2010: A New Chapter celebrates the expansion of HPRA and is a welcome tribute to the New York chapter.
Confirmed sponsors to date include: Staples, Verizon Wireless, Goya Foods, RL Public Relations and PR Newswire.
For complete information about the 26th Annual PRemio Awards and Scholarship Gala Dinner, including sponsorship opportunities and to purchase tickets, please visit www.hpra-usa.org.
About Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. With more than 250 members, HPRA represents public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and programs throughout the year. The organization has awarded more than $220,000 in scholarships to Hispanic students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit www.hpra-usa.org.
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