Universal City, CA. Thursday August 26, 2010. The fourth edition of Telemundo Eventos and mun2’s “Descarga” has reached its final stretch, having provided a series of eight concerts that were once again a huge success in Southern California, surpassing attendance records from previous years and positioning itself as one of the premiere free events in the region.
For four consecutive years now, the event has gathered and showcased the best Latin American recording artists in the country, with a commitment to bringing the cream of the crop to Los Angeles’s music-hungry audience.
As a grand finale, the “Descarga” stage will join in the celebration of the bicentennial anniversary of Mexican Independence from Spain and its establishment as a sovereign nation. Adding to the importance is another landmark date: This year’s independence also coincides with the 100th year anniversary of the Mexican Revolution, another milestone in the history of one of the largest minorities in the United States and particularly in California.
And what better way to celebrate this Bicentennial ‘Descarga’ than with norteño and mariachi sounds that will be represented by the young singer Nydia Rojas, as well as El Potro de Sinaloa, Mariachi Imperial de America, Regulo Caro, Noel Torres, and Los Buchones de Culiacan, all performing on Sunday August 29, 2010 from 5:00 p.m. to 8:00 p.m.
At this celebration of ‘Descarga’, Nydia Rojas will make her appearance offering the public a very traditional presentation representing the rich culture that her family has showed her throughout her childhood. Nydia Rojas’ first album was released at the age of 15 in the U.S. and has continued to release more albums since, including one with international star Juan Gabriel in a National Tour. Nydia continued to garner fans from Mexico, Germany and Japan, particularly after being nominated at the Grammy Awards alongside established luminaries Vicente Fernandez, Alejandro Fernandez and Pepe Aguilar.
The charismatic artist, El Potro de Sinaloa will bring to this patriotic ‘Descarga’ his ‘corrido’ rhythm with the new production “El Enemigo Publico”, which crossed borders with public acceptance in the US and Mexico and promises to make attendees dance with his romantic corridos and rancheras this coming Sunday.
Adding more flavor to this bicentennial ‘Descarga’ is Mariachi Imperial, providing traditional mariachi music. Mariachi Imperial has been in existence for over 25 years and is composed of family and friends from various regions of Mexico, including Guanajuato, Tamaulipas, Zacatecas and San Luis Potosi. The group will also share a performance with Nydia Rojas. Mariachi Imperial will bring the energy of their trumpets, guitars, violins and more to the public to celebrate this last ‘Descarga’ 2010 with familiar sounds and nostalgic rhythms.
‘Descarga’ will also present three young ‘corrido’ talents: Regulo Caro, Noel Torres, and Los Buchones, spicing up this special Bicentennial ‘Descarga’ 2010 to become an unforgettable celebration.
Now in its 4th consecutive year, “Descarga” has solidified its status as one of the leading free outdoor music events in Southern California, drawing over 70,000 fans by having the pulse and cutting edge on the Latin music scene in the U.S., showcasing international as well as national musicians and discovering emerging talent pool of artists performing at an outdoor stage in CityWalk.
Since its inception in 2007, “Descarga” continues to build on its overwhelming success, delivering on its mission to provide Latino artists and audiences with the best in quality entertainment via a phenomenal promotional platform, becoming the must-play concert series for Latino artists touring in Southern California.
KVEA-TV, Telemundo’s affiliate station in Los Angeles, is a prominent partner of the “Descarga” concert series and will provide significant event coverage.
August 29: Nydia Rojas, El Potro de Sinaloa, Mariachi Imperial, Penelope Menchaca & Yarel.
For a full event schedule and more information on the festival’s featured artists and other talent, visit mun2’s website at www.holamun2.com or the Telemundo site, www.telemundo52.com Social networking sites visit us at Facebook/Visita Descarga, Facebook Fan Page/Descarga and Twitter/Descarga2010.
About Telemundo:
Telemundo Communications Group (“Telemundo”), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over 34.1 million U.S. TV households nationwide on digital and analog cable, and satellite television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices andwww.telemundo.com <http://www.telemundo.com/> and www.holamun2.com <http://www.holamun2.com/>; and Telemundo International, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
KVEA-TV, Channel 52, is the Telemundo Network’s flagship station in the Los Angeles market.
About mun2
mun2 (moon-dos) is the lifestyle cable network for today’s culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 35 million households, and is a part of the Telemundo Communications Group, a division of NBC Universal.
About holamun2.com:
holamun2 features exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what’s next on mun2. From politics and pop to videos and video games, holamun2.com is the online destination devoted to the lifestyles of bicultural Latinos.
About Universal Studios Hollywood:
Universal Studios Hollywood SM, The Entertainment Capital of L.A. SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, and the Gibson Amphitheatre concert and special event venue. Universal CityWalk features over 60 entertainment-themed restaurants, nightclubs, shops and dynamic entertainment options. Universal CityWalk Cinemas, which includes California’s largest IMAX venue, features the best movie-going experience in Los Angeles.
